A Martech Entrepreneur Stocks His Adventure

Some folks come upon an issue at paintings and not using a evident answer and discover a workaround. Others see roadblocks as a part of their process or the duty to hand and discover ways to care for them. And for folks, the need to unravel an issue impacting their day by day paintings fires up their creativeness.

Chad Waite got here throughout an issue whilst operating in spouse advertising and marketing that lacked an evident and easy-to-use answer. A lot of his companions sought after co-branded fabrics to make use of in their very own advertising and marketing efforts. Such a lot of fabrics, in reality, that his colleagues in inventive couldn’t perhaps ship what was once wanted.

That have led Chad to begin PieceKeeper, a platform that is helping entrepreneurs stay their promotional fabrics on emblem and in compliance, with out requiring a clothier to make each and every unmarried tweak alongside the way in which.

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On this episode of the B2B Country podcast, Chad stocks his tale as a marketer became martech entrepreneur. If you happen to’ve ever considered fixing a reputedly unsolvable drawback at paintings by way of development the answer and turning it right into a calling, this one’s for you.

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Episode Information

2:56: Chad stocks the tale of PieceKeeper
6:37: What’s it like to head from marketer to co-founder?
9:28: What has Chad discovered from his start-up revel in?
12:03: The function of purchaser comments in a product-led delivery up.
Chad stocks his ideas on what’s forward in 2023.
23:16: What are Chad’s favourite equipment?

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