The Top 5 Link Building Strategies (With Examples)

Top link building strategies is the single most important part of SEO, but it’s often difficult to figure out the best way to go about it. Fortunately, I’ve got you covered with these five link-building strategies that are tried and true.

Guest posts

Guest posts are a great way to get links, but they don’t have to be written by you. If you’re unable to write your own guest post, there are plenty of services that will do it for you.

When writing guest posts, make sure they’re in a different voice than your own content. You want each piece of content on your site (and in general) to have its own unique tone–so if someone visits one page on your site and then immediately goes over to another page on your site without reading anything else first? They shouldn’t see any similarities between those two pieces of writing!

The focus should also be relevant: if someone comes across an article about cats but then clicks through onto another article about dogs… well… chances are good that person won’t feel like sticking around long enough before leaving again!


Infographics are a great way to build links and increase your site’s authority. An infographic is a visual representation of data on a given topic, such as how many cups of coffee you drink per day or how many people watch Netflix in their underwear (it’s probably more than you think).

If you want to create your own infographic, there are several tools that can help make this process easier. You can use Canva or Piktochart for example, which will let you create an image that looks professional without having any design skills yourself! Make sure the title tag on your infographic contains keywords related to what it’s about – so if it features cats, include “cats” somewhere in there! If possible try adding some pictures of cats too – this will give Google something extra interesting when they crawl through its pages which may boost its visibility further down into SERPs (search engine result pages).


Linkbait is content that’s designed to attract links. The idea behind linkbait is that you write something so good and so shareable that other people will want to share it with their audience, driving traffic back to your site.

There are lots of different types of linkbait:

  • Infographics are visualized data or information presented in an infographic format. They’re often used as part of a larger blog post or article about the topic being illustrated by the infographic, but can also stand alone as standalone pieces on their own merits as well (like this one).
  • Lists are collections of items ranked according to some criteria (such as “Top 10 Things You Should Know About Link Building”). They’re usually written in list form and tend not only be informative but also entertaining because they often include humorous or surprising facts about each item listed on them!

List building

List building is one of the most effective strategies for link building, but it can be tricky to get right.

  • Build a list of people who want to learn more about your topic. You can do this by creating an email course or blog series, then sending out emails every few days with new lessons or articles on the subject.
  • Give your subscribers valuable information that they wouldn’t otherwise have access to (e.g., insider tips). This will help you stand out from other content creators in your industry and build trust between you and your readers–and since many people won’t bother subscribing unless they think they’ll learn something useful, this step is crucial!
  • Ask them politely (and only once) if they’d like to receive future updates from you via email–but don’t ask them too frequently; no one wants spam!

Once someone signs up for your list via their email address, use tools such as Aweber or MailChimp (or whichever other service suits your needs) so that there’s no chance of losing track of anyone who has subscribed before moving on.”

Social media outreach

Social media is a great way to build links. You can reach out to people on social media and ask them to link to your content. This will only work if you have something worth linking to, but it’s often possible to find people who might be willing to do so if you reach out with a nice pitch.

Social media is also useful for finding other websites that are linking out (or “linkable”) content similar or related in some way–you may be able to find some opportunities there as well!

These five link building strategies are effective and easy to do.

These five link building strategies are effective and easy to do. If you’re looking for a way to improve your site’s rankings, these are some of the best ways to go about it.

  • Guest blogging: Guest blogging is one of the most effective ways to build high quality links because it allows you to reach a new audience while also giving them value in return. If done right, guest posting can help drive traffic back towards your website without seeming spammy or manipulative at all (which is why some people choose not to do it).
  • Social media promotion: Social media promotion can be done through Twitter ads, Facebook ads, YouTube ads and more! You can even use promoted pins on Pinterest if you want! The great thing about social media marketing is that it’s affordable and accessible–you don’t need much money or technical knowledge at all! However…there is one major downside: You’ll need lots of followers before adverts become profitable as opposed to cost-effective.”

If you want to get more links and better rankings, these are five great strategies to try. All of them are easy to implement, and can help your website rank higher in search engines. You don’t have to choose just one–try them all, but if you want to get better rankings fast, we can help and with link building, start link building with us